Ritually

User onboarding and mobile app design for a fitness streaming platform.

Two screens with final designs for fitness app

Introduction

Project Type

User onboarding and mobile app design

Tools

Figma, Miro, Google Suite (Docs, Sheets, Forms)

My Role

UX Research, Product Strategy, Feature Ideation, Information Architecture, Wireframes, Prototype

Ritually is a fictional online streaming platform for fitness and wellness content. They offer a diverse library of on-demand classes for any level, style, and duration. Their goal is to make wellness techniques more accessible and connect with their growing community.

Ritually needs an app to provide the best experience on mobile, with an onboarding flow to recommend personalized content and help users set goals.

Overview

  • Increase userā€™s overall lifetime value with Ritually

  • Increase engagement with and connection to their community

  • Create a flexible, future proofed approach to information architecture and product structure

Goals

Research + Findings

Research Process

User Survey: Collected quantitative and qualitative data on exercise habits, as well as an overview of opinions and attitudes about digital fitness that could be explored in user interviews.

User Interviews: Spoke with three digital fitness platform subscribers to gain more insight into their behaviors, motivations, and pain points around streaming on-demand and livestream workouts.

Competitor Audit: Audited five competitors (both direct and indirect) to assess their navigation, filters, features, and onboarding.

Key Findings

Users need personalization ā€“ they expect apps to cater to their fitness levels, goals, and limitations.

Educational content was valuable to users, they want to perform exercises with the correct form and know how to make adjustments to their workouts.

Users were browsing with constraints in mind, like class length and difficulty, and wanted to find the right content quickly and easily.

Users are seeking community features ā€“ 77% of survey respondents would share their workout method with others and 25% cited a lack of community as their main frustration with fitness apps.

Users are busyā€“ the top motivation for streaming workouts at home is because it fits their schedules.

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Strategic Approach

Onboarding

Question

How can we offer personalization and support for users in their at-home workout journey?

Solution

Provide value and encourage long-term use with goal setting features during onboarding to recommend relevant content, including educational resources. Set users up for success by focusing on how they want to feel rather than how they want to look.

Content Library + Filters

Problem

Scrolling through expansive video libraries causes decision fatigue. The navigation and information architecture needs to align with userā€™s browsing behaviors, which are heavy on both filtering and exploration.

Solution

Leave content categories broad (Classes, Collections, Livestreams, Teachers) to allow for future growth, while also promoting exploration by allowing users to play with filters and narrow in on an area of interest.

Progress Tracking + Community Building

Question

How can we hold users accountable and create a support system after defining their goals?

Solution

Help users maintain motivation by having them rate how they feel after a workout, then display their progress. Promote community engagement by giving them the option to submit a review and/or recommend content to friends on the platform.

Testing + Iterating

Content Detail Page

Problem

Usability tests revealed that too much information on the video detail page was competing for user attention.

Solution

Display the right amount of information the user needs to make a decision (Start, Schedule, or Bookmark).

Final Designs

Conclusion

I want to create the process for inviting friends to a livestream and accepting invitations. Iā€™d also like to ideate more educational features like offering exercise modifications within content detail pages.

Next Steps

The foundational UX research I conducted informed my design strategy, and usability testing helped me understand how users were interacting with the product so that I could make meaningful changes.

This project went through several iterations and continued to improve as I deepened my understanding of UX best practices and design principles.

Takeaways